Tuesday, June 11, 2013

# Best Starts with Dad # campaign

Celebrate Father's Day with #BestStartswithDad

What was the greatest lesson your dad ever taught you?

My dad always tell me to do my best no matter what so that I can avoid regrets which has been my motto throughout the years. It has molded me into who I am today which made me thank him for teaching me such a wonderful lesson.

The below video features the fathers in Mead Johnson Nutrition Philippines who have their special messages for their child.

Watching this video made me teary eyed since I felt that their messages are what my dad have for me too.

It's obvious that dads are very important in a child's growing up years. It's actually quite sad that father's day is not as celebrated as mother's day. I'm really happy that this year, Mead Johnson Nutrition Philippines launched a campaign that pays tribute to all fathers in time for Father’s Day. 

Mead Johnson recognizes that fathers are an essential part in a child’s best start. Parents, moms and dads alike, can join Best Starts with Dad on www.facebook.com/bookofbeststarts

Launch of Best Starts with Dad campaign in MJN office last May 14.
Smiling and ready for the internal launch. 
Look at the back of their shirts with the KVs!
Mead Johnson Nutrition (MJN) Philippines, the company behind top brands Lactum 3+ & 6+ and Enfakid A+, aimed to create awareness for the Mead Johnson Nutrition corporate brand and its mission to nourish the world’s children for best start in life. The Book of Best Starts was a refreshing and creative innovation driven by MJN Philippines’s Digital and Corporate Brand Equity Manager Bim Gutierrez.

MJN Philippines's Digital and Corporate Brand Equity Manager Bim Gutierrez discusses about the campaign.
Being a mother, she shares how much a dad is needed during a child's growing up years.
She also explained how important a dad is and believes the mission and vision of MJN
which made her love her work and inspired her to launch this campaign.
The MJN employees listening and supporting the launch!
MJN employees supporting the campaign!
How to join the campaign? The contest is open to all parents or guardians (residing in the Philippines) with kids aged 37 months to 12 years old. Just share your best father and child photo for a chance to win Apple Gadgets perfect for Dads! For more details, log on to www.facebook.com/bookofbeststarts today!

Well, if you're not qualified for the contest, still feel free to share your photos with #BestStartswithDad through Instagram and Facebook to shout to the world how great your dad is to support this wonderful campaign that thanks dad!

Hopefully, the world realizes how important fathers are and start celebrating father's day the way we celebrate mother's day! Go dads! =D

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